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Tobii

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Tobii AB
TypePublic
Nasdaq Stockholm: TOBII
IndustryHardware and software development
FoundedSweden (2001)
FoundersJohn Elvesjö, Mårten Skogö, Henrik Eskilsson
Headquarters
Stockholm Edit this on Wikidata
Area served
Worldwide
Key people
Per Norman (Chairman)
Fadi Pharaon (CEO)
ProductsEye tracking products for research and market analysis.
Eye tracking components for industrial integration.
Revenue1426 million SEK (2020)[1]
(US$160 million)
Number of employees
600[1]
ParentTobii AB
Websitewww.tobii.com

Tobii AB (formerly known as Tobii Technology AB) is a Swedish technology company that develops and sells products for eye tracking and attention computing.

History

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Founded in 2001, Tobii is a developer of eye tracking solutions for use in scientific research, extended reality headsets, commercial devices, and custom-built machines. Tobii is based in Stockholm, Sweden, with offices in the US, Japan, China, Romania, Switzerland, United Kingdom, Ireland, Taiwan, and South Korea. Tobii became publicly traded on April 22, 2015,[2] on the Nasdaq Stockholm. The company was founded by John Elvesjo, Mårten Skogö, and Henrik Eskilsson who handed over the CEO role to Anand Srivatsa toward the end of 2021. In April 2022, Tobii officially merged the Tobii Group, and two of its former three business units Tobii Pro and Tobii Tech into a single entity Tobii AB. The third business unit, Tobii Dynavox, a previous acquisition of US based DynaVox,[3] was spun off in October 2021. In January 2026, Fadi Pharaon succeeded Anand Srivatsa as CEO of Tobii[4].

Technology

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Tobii develops eye tracking hardware and software used in scientific research, automotive interior sensing, healthcare, assistive technology, gaming, and extended reality (XR).[5] Tobii's screen-based and wearable eye trackers are video-based systems. Commercial eye trackers commonly use cameras, infrared illumination, pupil-position tracking, corneal reflections, algorithms, and calibration methods to measure eye position and estimate gaze.[6][7] Eye tracking data are used to study gaze behavior, visual attention, and eye movements in research and applied settings.[8]

Tobii's eye tracking products include screen-based systems, such as the Tobii Pro Spectrum and Tobii Pro Fusion, and wearable eye tracking glasses, such as Tobii Pro Glasses 3.[9][10] Tobii also provides software development kits for use with supported Tobii Pro eye trackers.[11] Independent device evaluations commonly describe eye tracker data quality in terms of accuracy, precision, and data loss.[12][13]

Research use

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Vision science and behavioral research

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Tobii eye trackers have been evaluated in peer-reviewed vision science and behavioral research. In a comparison of the Tobii Pro TX300 and its successor, the Tobii Pro Spectrum, De Kloe and colleagues described the TX300 as a popular eye tracker in developmental eye tracking research and reported that the Spectrum produced higher data quality, particularly for younger infants.[14] A comparison of six wearable eye trackers, including Tobii Pro Glasses 2 and 3, found that all tested devices could record gaze during dynamic activities such as walking and jumping, while accuracy and data loss differed across devices and movement conditions.[15]

Human-computer interaction and user experience research

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Eye tracking is used in human-computer interaction and usability research, and Tobii devices are commonly used instruments in this literature. A 2023 systematic review of eye tracking in usability and user experience found that Tobii products were used in most of the studies it examined, attributing their prevalence to ease of setup, accuracy, and noninvasive operation.[16] A systematic review of eye tracking methods in mobile and edge-computing contexts similarly listed Tobii screen-based trackers and eye tracking glasses among commonly used commercial devices.[17]

Industry recognition

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During the late 2000s and early 2010s, Tobii received industry recognition for its eye tracking technologies and product design. In 2011, Tobii Glasses received a Red Dot Design Award for product design.[18] In 2012, Tobii's eye tracking technology received recognition at CES, including a Best Prototype award from technology publication Notebooks.com.[19]

References

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  1. 1 2 "About Tobii - Our business & organization". Tobii. Retrieved 9 December 2021.
  2. ↑ "Sweden's Tobii sets IPO price range at 22-25 SEK/share". Reuters. 13 April 2015. Retrieved 17 March 2016.
  3. ↑ "Tobii Acquires AAC leader DynaVox Systems LLC" (Press release). 22 May 2014. Retrieved 17 March 2016.
  4. ↑ Finwire, Afv (2025-12-10). "Tobii utser Pharaon till ny VD – bakgrund i Ericsson | Affärsvärlden". Affärsvärlden (in Swedish). Archived from the original on 2026-01-08. Retrieved 2026-05-28.
  5. ↑ "The short story on Tobii and its investment opportunity". corporate.tobii.com. Retrieved 2026-05-29.
  6. ↑ González-Vides, Leonela; Hernández-Verdejo, José Luis; Cañadas-Suárez, Pilar (2023). "Eye Tracking in Optometry: A Systematic Review". Journal of Eye Movement Research. 16 (3). doi:10.16910/jemr.16.3.3. PMC 10725735. PMID 38111688.
  7. ↑ Gunawardena, Nishan; Ginige, Jeewani Anupama; Javadi, Bahman (2022). "Eye-tracking Technologies in Mobile Devices Using Edge Computing: A Systematic Review". ACM Computing Surveys. 55 (8): 1–33. doi:10.1145/3546938. Retrieved 9 June 2026.
  8. ↑ González-Vides, Leonela; Hernández-Verdejo, José Luis; Cañadas-Suárez, Pilar (2023). "Eye Tracking in Optometry: A Systematic Review". Journal of Eye Movement Research. 16 (3). doi:10.16910/jemr.16.3.3. PMC 10725735. PMID 38111688.
  9. ↑ "Tobii eye trackers". SOLO Research Wiki. Leiden University. Retrieved 9 June 2026.
  10. ↑ "Tobii eye trackers". Antwerp Social Lab. University of Antwerp. Retrieved 9 June 2026.
  11. ↑ "Supported eye trackers". Tobii Pro SDK documentation. Tobii. Retrieved 9 June 2026.
  12. ↑ De Kloe, Y. J. R. (2022). "Replacing eye trackers in ongoing studies: A comparison of eye-tracking data quality between the Tobii Pro TX300 and the Tobii Pro Spectrum". Infancy. 27 (1): 25–45. doi:10.1111/infa.12441. PMID 34687142. Retrieved 9 June 2026.
  13. ↑ Hooge, Ignace T. C.; Niehorster, Diederick C.; Hessels, Roy S.; Benjamins, Jeroen S.; Nyström, Marcus (2022). "How robust are wearable eye trackers to slow and fast head and body movements?". Behavior Research Methods. 55 (8): 4128–4142. doi:10.3758/s13428-022-02010-3. PMC 10700439. PMID 36326998.
  14. ↑ De Kloe, Yentl J.R.; Hooge, Ignace T.C.; Kemner, Chantal; Niehorster, Diederick C.; Nyström, Marcus; Hessels, Roy S. (January 2022). "Replacing eye trackers in ongoing studies: A comparison of eye-tracking data quality between the Tobii Pro TX300 and the Tobii Pro Spectrum". Infancy. 27 (1): 25–45. doi:10.1111/infa.12441. ISSN 1525-0008. PMID 34687142.
  15. ↑ Hooge, Ignace T. C.; Niehorster, Diederick C.; Hessels, Roy S.; Benjamins, Jeroen S.; Nyström, Marcus (2023-12-01). "How robust are wearable eye trackers to slow and fast head and body movements?". Behavior Research Methods. 55 (8): 4128–4142. doi:10.3758/s13428-022-02010-3. ISSN 1554-3528. PMC 10700439. PMID 36326998.
  16. ↑ Novák, Jakub Štěpán; Masner, Jan; Benda, Petr; Šimek, Pavel; Merunka, Vojtěch (2024-09-01). "Eye Tracking, Usability, and User Experience: A Systematic Review". International Journal of Human–Computer Interaction. 40 (17): 4484–4500. doi:10.1080/10447318.2023.2221600. ISSN 1044-7318.
  17. ↑ Gunawardena, Nishan; Ginige, Jeewani Anupama; Javadi, Bahman (2023). "Eye-tracking Technologies in Mobile Devices Using Edge Computing: A Systematic Review". ACM Computing Surveys. 55 (8): 1–33. doi:10.1145/3546938.
  18. ↑ "Red Dot Design Award: Tobii Glasses Eye Tracker". www.red-dot.org. Retrieved 2026-05-29.
  19. ↑ "Tobii Demos Gaze Interaction For Windows 8". Notebooks.com. 2012-01-13. Archived from the original on 2021-07-26. Retrieved 2026-05-29.
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