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Joom

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Joom
IndustryE-commerce, fintech
FoundedJune 2016
FoundersIlya Shirokov, Yuri Ivanov, Ilya Rubin
HeadquartersPortugal,
Lisbon
Number of employees
400 (2025) Edit this on Wikidata
Websiteabout.joom.com/en

Joom is an e-commerce group founded in Latvia in 2016 and headquartered in Lisbon, Portugal. It also has offices in China, Hong Kong, Brazil, the USA and Germany.[1][2] At the end of 2022, Joom moved headquarters from Riga to Lisbon, Portugal.[3] As of 2025, Joom consists of five business units.[4][5]

Overview

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Joom Marketplace

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Joom Marketplace is an e-commerce platform and mobile app that sells products from Asia and Europe. It was launched in 2016 in Riga, Latvia.[6]

Joom's app was launched in France, Spain, Germany in 2017.[7] Joom was the most downloaded shopping app in Europe for 2018 with more than 56 million installations.[8]

By the end of 2020, the app Joom has been downloaded 150 million times[9] in the European region.[10]

The platform is known to be mobile-first with around 83% of transactions being made on mobile, according to Mediametrie, a media and reference studies French company.[11]

In 2021, Joom joined the Product Safety Pledge initiative, which is an agreement to cooperate with the EU Member States to remove dangerous products from its websites.[12]

As of the beginning of 2022, Joom had over 400 million users worldwide[13] across iOS, Android, and the Web. The marketplace had 25 million monthly active users and 20 million active buyers.[14][15]

Joom became one of the first platforms that resumed the delivery of goods to Ukraine after the beginning of the Russian invasion of Ukraine.[16]

Since 2022, Joom has been supporting the Latvian Atis Kronvalds Foundation's “Talent Development Ranking”.[17]

JoomPro

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In 2021, Joom launched JoomPro, a business-to-business (B2B) platform for importing goods from China. As of 2025, JoomPro operates in Brazil and Mexico.[5] In September 2023, Joom announced a US$50 million investment to expand JoomPro's operations in Brazil through 2028.[18] The Brazilian platform launched in April 2024. In January 2024, Joom's fintech subsidiary Joompay was acquired by Berlin-based Vivid Money, which also acquired its Luxembourg electronic money licence.[19][20][21]

JoomPulse

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JoomPulse is an AI-powered analytics platform for sellers on Mercado Livre, providing analytics on product demand, categories and competitor pricing.[4]

Onfy

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Onfy is a pharmaceutical marketplace available for customers in Germany. It was registered in 2021 as Joom Pharm Solutions GmbH and launched in 2022 as Onfy.[22][23] Onfy's headquarters are located in Berlin.[24]

References

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  1. ↑ "Digital shopping app JOOM targets France in challenge to Amazon". Reuters. 2019-02-21. Retrieved 2022-03-23.
  2. ↑ "Joompay launches its bill-splitting payment app across Europe to take on TransferWise and others". TechCrunch. Retrieved 2022-03-23.
  3. ↑ Lab, Observador. "Joom abre o seu novo escritório em Lisboa". Observador (in European Portuguese). Retrieved 2023-07-18.
  4. 1 2 "Introducing Joom: "We make global trade easy and efficient via technology"". Cross-Border Magazine. 2024-07-19. Retrieved 2026-08-14.
  5. 1 2 Freire, Mafalda (2025-05-29). "Joom abre novo escritório em Lisboa e já investiu 40 milhões de euros em Portugal". Business-IT (in European Portuguese). Retrieved 2026-08-14.
  6. ↑ "Comment l'app russe Joom compte devenir le numéro 2 de l'e-commerce en Europe". LSA (in French). 2019-02-21.
  7. ↑ "Digital shopping app JOOM targets France in challenge to Amazon". Reuters. 2019-02-21. Retrieved 2022-11-18.
  8. ↑ "Top Shopping Apps in Europe for 2018 by Downloads". sensortower.com. Retrieved 2022-11-18.
  9. ↑ "Looking to emulate Venmo, JoomPay preps a Euro launch for easy bill splitting and cash payments". TechCrunch. Retrieved 2022-04-18.
  10. ↑ Butcher, Mike (2020-11-24). "Looking to emulate Venmo, JoomPay preps a Euro launch for easy bill splitting and cash payments". TechCrunch. Retrieved 2022-11-18.
  11. ↑ "Joom, Wish, SheIn, des plateformes de commerce qui titillent Amazon". Capital.fr (in French). 2019-03-07. Retrieved 2024-04-15.
  12. ↑ "Consumer Protection Pledge - European Commission". commission.europa.eu. Retrieved 2024-04-15.
  13. ↑ "Labs of Latvia". labsoflatvia.com (in Latvian). Retrieved 2022-04-18.
  14. ↑ "Comment l'app russe Joom compte devenir le numéro 2 de l'e-commerce en Europe". lsa-conso.fr (in French). Retrieved 2022-04-18.
  15. ↑ "Tech in Asia - Connecting Asia's startup ecosystem". www.techinasia.com. Retrieved 2024-04-15.
  16. ↑ "Joom відновлює доставку "Укрпоштою" в Україну". Економічна правда (in Ukrainian). Retrieved 2022-11-18.
  17. ↑ "Latvia's eCommerce giant, Joom, sponsors schools rating". baltictimes.com. Retrieved 2022-11-18.
  18. ↑ "JoomPro, plataforma europeia de importação de produtos da China, expande operações para o Brasil". Terra (in Brazilian Portuguese). Retrieved 2026-08-14.
  19. ↑ Schwarz, Dennis (2024-01-10). "Finanz-Start-ups: Berliner Neobank Vivid übernimmt luxemburgisches Fintech". www.handelsblatt.com (in German). Retrieved 2026-08-14.
  20. ↑ "JoomPro chega ao mercado de e-commerce brasileiro para impulsionar os negócios de pequenos varejistas". www.segs.com.br (in Brazilian Portuguese). 2024-04-18. Retrieved 2024-04-18.
  21. ↑ "JoomPro, plataforma europeia de importação de produtos da China, expande operações para o Brasil". UOL (in Brazilian Portuguese). 2023-09-19. Retrieved 2024-04-18.
  22. ↑ "Handelsregisterauszug von Joom Pharm Solutions GmbH (HRB 225442 B)". www.handelsregister-online.de. Retrieved 2022-11-18.
  23. ↑ Adhoc, Apotheke. ""Apotheken dürfen nicht zum Plattform-Spielball werden"". APOTHEKE ADHOC (in German). Retrieved 2022-11-18.
  24. ↑ "Labs of Latvia". labsoflatvia.com (in Latvian). Retrieved 2022-11-18.
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